If you’ve ever managed more than one social media channel, you’ve probably experienced the following situation: You have a message that you want to post on at least one of your company’s social media channels. It could be a product introduction, company announcement or strategic message from your latest campaign. How do you decide where to publish?
Here are five considerations to help you make the decision:
1. The type of content you’re posting.
Are you posting a text update, image, video or image gallery? Here’s a chart to help you decide.
2. How you want your followers to engage.
Do you want followers to like, repost or comment? Choose the right platform for engagement.
3. Whether you want to pay for promotion.
Do you have a budget for promoted content? If so, you might want to consider posting where you can use promoted posts for increased engagement.
4. Your post length.
What’s the length of your message? You might want to consider the ideal lengths (backed by data) for Facebook and Twitter, courtesy of Buffer Social (view the infographic). Unfortunately, there isn’t any official data available for LinkedIn or Instagram yet.
5. Page linking.
Often, the purpose of your post will be to direct users to a page on your website. It’s helpful to give fans a preview of what they will see. Facebook automatically pulls in your website title tag, meta description and images. You can manually do something similar with Twitter.
As you’ve likely realized, these considerations aren’t hard-and-fast rules that must be followed all of the time. Every post should be a part of a larger social media strategy. If you’re looking to develop your strategy, 8 Golden Rules of Social Media by Brianne Carlsrud, our social insights analyst, is a good place to start.
– See more at: https://www.sundoginteractive.com/blog/social-media-cheat-sheet-5-tips-for-choosing-where-to-post-content#sthash.YLUJWBVx.dpuf